• Your press release (see example below), should be no more than one page and answer the questions "who, what, when, where and why" about your news story, such as a local fund-raising event.
  • If you are looking for media coverage to sell advance tickets, you will want to service your release to media outlets several weeks in advance. If you are strictly looking for media coverage of the actual event, service it one week in advance and again the day prior to the event. Make sure to include a day-of, on-site contact person's cell phone number. Take extra copies of the press release to the event with you.
  • For reasons of privacy, do not reveal the surnames of wish children and their families or the child’s specific illness.
  • You must get approval of your press release and photographs from your area Make-A-Wish® chapter or WishWorks® prior to release. You can find your local chapter by calling 1-800-722-WISH (722-9474) or visiting www.wish.org. Contact WishWorks toll-free at 1-877-WISHWORKS (947-4967) or visit www.wishworks.org.

Photo Caption: The Norwood Motors Group, Warwick, R.I., recently teamed up with the Make-A-Wish Foundation® of Rhode Island to sponsor a wish for local child Cole, 4, from Coventry, who wished to go on a Disney Cruise. The staff of the dealership hosted a surprise bon voyage party July 8 during which a check was presented to the Foundation and Cole and his family were treated to pizza, cake and ice cream. Cole was also given a hat and teddy bear, before having his picture taken behind the wheel of a candy apple-red Corvette in the showroom.

Pictured with Mary Farhoumand, development coordinator, Make-A-Wish Foundation of Rhode Island (second from left), are dealership employees (L-R) Andrea Kenney, sales; Sean Murray, sales; Bob Tashjian, sales (holding check); John Torres, general sales manager; David Nevitt, sales; and Justin Overdeep, sales manager. In the car are Cole and his sister Rylee.


Contacts:

[NAME] - [WORK PHONE #]
[DEALERSHIP OR PLANT NAME]
[E-MAIL ADDRESS, IF DESIRED]

[NAME] - [PHONE #]
[LOCAL MAKE-A-WISH CHAPTER NAME]
[E-MAIL ADDRESS, IF DESIRED]